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Lion is a beverage and food company that operates in Australia and New Zealand and produces and markets a range of beer, wine, cider, RTDs, spirits, plain and flavoured milks, yogurts, cheese, juice and soy products. Lion was formed in October 2009 under the name ‘Lion Nathan National Foods’, when Kirin Holdings Company Limited purchased brewer Lion Nathan and merged the business with National Foods which it owned since 2007. In 2011, it changed its name to Lion. (The company employs over 7000 people. ) The company was formed in 1988 with the merger of LD Nathan & Co and Lion Breweries,〔 and was listed on both the Australian and New Zealand Stock Exchanges under the symbol LNN. On 17 September 2009, Lion Nathan shareholders overwhelmingly voted to accept a 100% takeover offer by Kirin.〔〔〔 The takeover was implemented on 21 October 2009, and the company was delisted.〔 ==History== The original forerunner of the company was Brown Campbell & Co, the company of Logan Campbell and William Brown who established the Hobson Bridge Brewery in Auckland in 1840. It merged with the Albert Brewery, bought by Louis Ehrenfried in 1878, to form Campbell and Ehrenfried in 1898. The new company was managed by Arthur Myers, Ehrenfried's nephew. In 1914 Campbell and Ehrenfried merged with the Great Northern Brewery, which owned the Lion brand. In 1923 ten breweries amalgamated to form New Zealand Breweries. Campbell and Ehrenfried merged its breweries into New Zealand Breweries but remained a separate company. Douglas Myers, grandson of Arthur Myers, became CEO of Campbell and Ehrenfried in 1965. The northern division of New Zealand Breweries adopted the name Lion Breweries in 1977. Campbell and Ehrenfried bought 19.9 per cent of Lion Breweries in 1981. By the late 1980s, New Zealand Breweries had developed into one of New Zealand's largest companies. In 1988 Lion Breweries took over LD Nathan & Co, New Zealand's largest retailer, which at the time owned Woolworths NZ, to form Lion Nathan. The same year, Woolworths' general merchandise division was rebranded DEKA, with ownership transferred to the Farmers Trading Company in 1992. In 1990 it became an Australasian business when it established a major presence in Australia by securing management control of Bond Corporation’s brewing assets, including the Tooheys Brewery in Sydney and Castlemaine Perkins in Brisbane. In 1998 Douglas Myers sold most of his 16 percent share in Lion Nathan to Kirin Brewery Company of Japan.〔〔 In 2005, Lion Nathan made a takeover bid for the independent South Australian Coopers Brewery. The takeover was strongly opposed by Coopers' management, and was rejected at an Extraordinary General Meeting when 93.4% of the shareholders voted in favour of permanently removing the "3rd tier purchasing rights" of Lion Nathan, effectively preventing any current or future takeover bid. By 2009, the company was 46% owned by Kirin with the difference made up by Australian and New Zealand share funds.〔(Lion Nathan Annual Report 2006 ), Lion Nathan website, retrieved 2008-10-10.〕 In September 2009, shareholders voted in favour of a complete takeover by Kirin Holdings.〔(Lion Nathan shareholders approve Kirin takeover ), The Australian, 17 September 2009. Retrieved on 2009-09-17.〕〔(Lion Nathan shareholders approve $3 bln takeover by Kirin ), Forbes.com, 17 September 2009. Retrieved on 2009-09-17.〕〔(Shareholders bid sayonara to Lion Nathan ), Sydney Morning Herald, 17 September 2009. Retrieved on 2009-09-17.〕〔(Beer acquisition creates Australia's biggest supermarket supplier ), Australian Broadcasting Corporation, 17 September 2009. Retrieved on 2009-09-17.〕 In June 2013, the company launched the Tap King draught beer product that is sold with a CO2 gas chamber so that consumers can drink draught beer at home. Lionel Richie appeared in a television commercial to promote the device and reportedly received A$$1.5 million to appear in the promotional campaign. The introduction of the Tap King caused controversy, due to the perceived impact upon alcohol venues. Concerns were raised in regard to lower patronage rates for venues due to a greater incentive for consumers to drink beer in home environments. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lion (Australasian company)」の詳細全文を読む スポンサード リンク
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